A “Lead Generation” course on an online educational website likely focuses on teaching strategies and techniques for attracting and capturing potential customers (leads) for online businesses or courses. Topics might include:
– Understanding lead generation: Basics of generating leads for online businesses.
– Content strategies for lead generation: Using content to attract and capture leads.
– Using digital tools for lead generation: Leveraging tools like forms, pop-ups, and ads to capture leads.
– Nurturing leads: Strategies for turning leads into customers or learners.
Goals of such a course could be to help learners :
– Understand how to generate leads for their online business.
– Attract and capture potential customers effectively.
– Build a pipeline of leads for their online courses or products.
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